Turning your dream concert event into reality is no piece of cake. It is a list of never-ending and back-breaking tasks, right? From venue selection to choosing the most interesting band to promote the event, there is much to pay attention to. 

However, bringing your community together for a fun and exciting night is an incredible opportunity. So, to make this venture a success, you require a good plan with the potential of turning an idea into reality.

It is utterly understandable that organising a live music concert is a hard nut to crack. However, if you start with the right plan, it epitomises a successful event. That is why you need to be very efficient and smart in organising a concert event in London. 

Considering the stats, the live music event industry has been growing like wildfire. Recent studies estimate that 29 million people attend concerts in the United Kingdom every year. Moreover, 11 million people among them are tourists who only travel to attend the event.

So, if you are looking for a few amazing yet useful tips that can help you organise your music concert event with perfection, this is your article. Here, we will discuss three useful tips to organise amazing concerts in London. So, without dragging it anymore, let us dig into the details.

What are the Magical Tricks to Organise Successful Concerts in London?

If you are ready to make your upcoming event stand out, let us take the following tips into consideration:

1. Pick the Perfect Venue

The right venue is a game-changer of an event since it can make all the difference. Without a good venue, making an event successful is not possible. So, consider the following guidelines while picking the perfect venue to organise the amazing concerts:

• Location

Choose a location that can be easily accessible by the audience. If the concert will take place in the city, choose a venue that has plenty of parking. In addition, if you want to organise a concert in the town, we suggest you choose a place with hotels nearby so that your attendees can manage their stay easily.

• Size and Space

Finding the right size and space is very crucial yet a daunting task. Nonetheless, it is important to choose a location that can accommodate all attendees without overcrowding. Additionally, you should make sure that the venue you choose does not appear too big or empty. So, be mindful when it comes to size and space.

• Acoustics

For concerts, it is essential to have flawless, clear, and crisp sound throughout the event. With poor designs, achieving high-quality sound is not possible; rather, there is an increased noise level. If you choose a venue with poor design, it means the sound waves bounce off the surfaces, producing a loud noise or echo. So, look for a meticulous design to appreciate decent acoustics.

2. Book the Most Exciting Artists

Booking the artists for the night is a tricky task. For this purpose, you need to consider the size and type of your event. If you are organising a small concert and want to book a local band for the night, it would be easy to book them. 

On the other hand, if you have to arrange a big concert night and want to book artists with a higher profile, you will need to contact their management team or event booking agent. So, you can use the most applicable channel to approach and book them for your event.

If you are feeling overwhelmed about booking the most exciting artists for a concert, take a glance at the following guidelines:

• Consider Your Budget

Popular artists charge a lot for a concert. So, it is important to decide on a budget first before reaching out to different artists. It will help you negotiate better and make informed and wise decisions. However, if budget is no problem for you, jump to the next step.

• Seek Options

The next step is to seek options. Do not settle on the first band that you have reached since you may make better and more beneficial deals if you consider different options. Once you are done considering different options, compare them to each other in order to book the best band for the night.

• Check Availability

It is possible that the band you have thought of hiring for the night is already booked. So, once you have scheduled your concert, contact your options and check their availability. In addition, do not delay booking them since it is a matter of minutes. To book them for your event, pay them a deposit.

• Negotiate Payment

If the artist you have chosen can be booked within your budget, it is great. However, if they charge more, do not hesitate to negotiate. You can ask for a discount or make them an offer they cannot refuse. After all, it’s all about getting the best value for your money.

• Make a Contract

Needless to say, the last but most important step is to complete the paperwork. It is crucial to have an agreement in case of any confusion. Make sure to make a clear contract with all the essential details mentioned, including date, time, payment, advance, venue, and more.

3. Plan, Coordinate, and Promote

Planning, coordination, and promotion are like the pillars of an event. Without the right plan, coordination, and promotion, making your concerts a success is like a dream. So, if you are looking forward to knowing about planning, coordination, and promotion of a concert event, take a look at the following pointers:

Planning a Concert Event

To plan a successful concert event, it is important to consider the following factors:

• Define Your Objectives: Consider your objectives for organising a concert. For instance, if you want to raise donations or do you want to treat your employees for their hard work. You must be aware of the goals so that you can make a useful plan.
• Identify Your Audience: Knowing your target audience is essential to making your event a success. In order to accomplish this, you should carefully research the interests of your audience, taking their demographics into account. Additionally, it will help you choose the best band as well.
• Create a Budget: Decide a budget to organise a concert. Make sure to enlist requirements first, and if you are left with some money, you can work on other preferences as well. Ensure you remain within your budget to avoid any financial difficulties.
• Develop a Production Timeline: Identify every task that needs to be done and create a detailed timeline. However, make sure to keep enough time for load-ins, load-outs, and rehearsals, and check each piece of equipment twice at least.
• Hiring Equipment: Hire an AV production company to ensure all the required pieces of audio-visual equipment for the event. These products may include lighting, sound systems, microphones, and more.
• Technical Support: Make sure you have technical support at your disposal to cater to any problem that might come up during the event.

Coordinating a Concert Event

To coordinate productively for a concert event, make sure you pay heed to the following pointers:

• Prepare a Team: Build a team and assign them different responsibilities to manage all the operations seamlessly.
• Collaborate and Communicate: Be honest with your vendors, artists, and other people involved in producing this event. Make open collaboration and communication with everyone and keep transparency to ensure a successful event.
• Hire Volunteers: Hire interested but enthusiastic and energised people to volunteer for the event. They will help ensure keeping everything organised.

Promoting a Concert Event

Promoting a concert event is a crucial step since the success of your event entirely depends on how well you promote it. So, let us take a glance over the following pointers:

• Craft a Marketing Plan: Make a profound marketing plan with in-depth strategies for online and offline marketing. Implement your plan right on time to ensure successful results.
• Engage Your Audience: Interact with your audience and build hype for the event. Engage them by posting details about the artists or offer them giveaways to enhance your reach.
• Collaborate with Local Influencers: Local influencers play a great role in making the decisions of the audience. So, use them to build hype for your concert event.
• Offer Discounts on Tickets: To excite your audience, offering discounts is the best and easiest way. So, offer discounts on early purchase of tickets to ensure a fully packed house.
• Post-Event Promotion: This is important to get more future projects. So, capture pictures, make videos, take feedback during the event, and post them after the event to build your brand reputation.

Bottom Line

Organising amazing concerts in London is a lot of work. However, it can be a breeze with the right plan in your hand. So, follow the above amazing yet useful tips to arrange concerts. If you are looking for an event production company to make your concerts a huge success, visit AV Productions since they know exactly how to turn a plan into reality.