First impressions are all significant at a product launch. It is essential to create a good positive image for the press, buyers and wholesalers so that they are more likely to stock those products and write about them. Yet with any new product, the risks of something going wrong are too frequent.
You only have to think of the number of scenes in Dragons Den where the Dragons have tested a product, only to find that it does not do what it is supposed to, or breaks in their hands. Imagine launching new technology and finding that the wi-fi or electrics do not work. Or if you have musicians to entertain the guests and audio problems occur.
Such situations are even worse when the product launch is in a public place and members of the public are watching. It is embarrassing and terrible publicity for your business.
Avoiding problems of any kind is essential for the success of your event, which is why Audio Visual Productions can play a crucial role in your product launch. We have been organizing events and product launches for over two decades.
We can provide all the services, event management and audio-visual equipment necessary to make your event successful. As preferred suppliers of choice for many major venues including historic houses, hotels and conference centres, we have the necessary contacts and expertise.
We can provide equipment or service, including autocues, plasma screens, wall-to-wall screening, projectors, wi-fi systems, radio cue lights, PA systems, event management, venue liaison, staging and set building.
For the Designers Guild Sales Briefing, Audio Visual Productions provided a bespoke package including venue liaison, set design and build, event production, lighting, audio, visual, power distribution and management plus technical support.
The brief was to create a set that would maximize product exposure in which everything had to be colour balanced due to the nature of the colour charts of their products.
A dedicated project manager will be available 24/7 to help, assist, advise and support throughout the preparations and event. We know just how important a product launch is for your business and aim to ensure that the event goes as smoothly and efficiently as possible.
Contact us now to discuss how we can help you create the perfect product launch.