If you’re reading this, chances are you’re one of the many event planners under pressure to plan the perfect event. From the broad vision to checking details each minute, it’s challenging. But one of the most important decisions you’ll ever make is selecting the right event production company. Get it wrong, and you could lose time, money, and your event’s reputation.
This blog will discuss exactly how to choose the right event production agency London. At the end of this, you will be confident in selecting an event production company. It will ensure your event runs smoothly, booms and becomes memorable. So, stay with us.
What is event production?
Event production refers to planning, managing, and executing the technical and creative aspects of an event. It involves choosing a venue, developing the concept, and organising catering, lighting, sound, and staging. Logistics management is also an essential component of event production. It involves everything in the background to make an event happen. Technical aspects, such as audio, visuals, and staging, play a crucial role in the success of an event.
What does an event production company do?
An event production company takes care of all the technicalities of an event. It involves lighting, sound, staging, video, set design, and other visual aspects. They are supposed to create the appropriate atmosphere and experience for the audience. They are responsible for the physical installation and performance of an event. Event production companies like AV Productions usually collaborate with event planners to implement their vision. Their task is to take care of the behind-the-scenes logistics so that it becomes a smooth event experience.
How to choose the right event production company
Now, let’s discuss how to select an event production company which can make your event a success.
The first step (outline your event needs)
Before diving into the sea of event production companies, it’s crucial to have a clear vision of what you need. Because not all events are the same. A corporate conference is different from a product launch or a fashion show. So, the first step is to know what you need. Start by outlining:
- What type of event are you hosting? (Corporate conference? Fashion show? Charity gala?)
- What’s the size of your event?
- Will it be live, virtual, or a hybrid event?
- What’s your budget?
- Do you need audio-visual (AV) equipment, lighting, staging, or all of the above?
- Will you need live streaming or content creation?
For example, are you organising a corporate AGM in London? You’ll need a company with experience in professional audio-visual setups. They should also handle seamless logistics with expertise.
Once you have a clear picture, you can start looking for a company that specialises in your type of event.
Look for experience and track record
Experience matters a lot.
Here’s why:
- Experienced companies have seen it all. They know how to handle unexpected issues, such as a speaker’s mic failing or a last-minute schedule change.
- They have the right equipment and team to deliver a seamless experience.
So, choose a company with a proven track record in delivering events similar to yours. Must ask these questions before signing a contract:
- How many years of experience do they have in this industry?
- How many events have they handled?
- Do they have experience with events like yours?
- Do they have testimonials or case studies?
For over 25 years, AV Productions has been delivering top-notch event production show services. We have supported more than 11,000 events in London alone. Our experience includes corporate events, award ceremonies, product launches, and fashion shows. That’s the kind of expertise you can trust.
Full event production services
A reliable company should offer more than just AV hire. Look for a company that can handle everything under one roof. A full-service event production company will streamline communication. It will also simplify logistics. Also, it reduces the number of vendors you need to manage.
The event production company you choose must provide:
- Lighting and staging
- Live event streaming
- Event content creation
- Technical crew support
- Set design and branding
Check their inventory and technology
Outdated tech = bad event experience. You don’t want to hire a company that shows up with outdated equipment. Your event deserves the best.
| Tip: A company with a wide variety of high-tech equipment is more likely to deliver exceptional results. |
A trustworthy company should provide the following:
- High-quality LED video walls.
- Crystal-clear audio systems.
- Seamless live streaming solutions.
- Backup gear (In case something goes wrong).
- Professional staging and lighting setups.
A reliable and trustworthy company like AV Productions has an inventory of over 31,000 AV hire pieces of equipment. From microphones to projectors, we’ve got everything you need to make your event successful.
Check reviews and references
Don’t just take their word for it. Before you commit, take the time to check the company’s reviews and reputation and ask for references.
- Look for Google reviews and testimonials.
- Ask for case studies or examples of similar events they’ve handled.
- Reach out to their past clients, if possible.
A reputable company will be happy to share this information.
Consider communication and technical expertise
Communication is crucial. From the initial consultation to the final moments of your event, you need a company that’s easy to reach, responsive, and transparent. Clear and timely communication will ensure that issues are dealt with quickly and efficiently. Your event production company should offer the following:
- On-site technical support.
- Live event streaming solutions.
- 24/7 reliable customer support during the process.
- Backup plans for technical issues.
Compare costs transparently
The budget is important, but it shouldn’t be the only factor to consider. Budget overruns can be a major headache. Request detailed quotations from shortlisted event production companies. Ensure that there are no hidden fees. A transparent pricing structure will help you plan better. Also, avoid companies that:
- Charge hidden fees.
- Offer vague contracts.
- Provide low quotes but cut corners on quality.
Discuss contingency plans
Things can go wrong during live events. Power failures, equipment malfunctions, or last-minute changes can happen. A trustworthy event production company will have contingency plans in place. They will handle these issues without disrupting your event.
Let’s wrap up
Now that you know what to look for, you’re ready to pick the best event production company in London. Take your time to check if they meet your needs and the things we talked about. The right team won’t just set up your event. They’ll make it even better with their skills and ideas.
If you need a trusted event production company in Central London, AV Productions is here to help. We have over 25 years of experience, have worked on more than 11,000 events, and have a huge collection of AV equipments to ensure everything runs smoothly. Contact us today for a stress-free event.
